On November 28th, after an investigation The New York Times published an article about how an internet seller used threats and intimidation to generate negative comments on the internet about him and raise his Google ranking. This is also a story about how we are evolving into the information age. The information age will have profound affects on spirituality around the world.
On December 1, Google took notice and changed the way they rank websites so negative reviews wouldn’t raise someone’s profile.
See http://googleblog.blogspot.com/2010/12/being-bad-to-your-customers-is-bad-for.html
We were horrified to read about Ms. Rodriguez’s dreadful experience. Even though our initial analysis pointed to this being an edge case and not a widespread problem in our search results, we immediately convened a team that looked carefully at the issue. That team developed an initial algorithmic solution, implemented it, and the solution is already live. I am here to tell you that being bad is, and hopefully will always be, bad for business in Google’s search results.
And now on December 7th, the authorities are taking notice and the abusive seller was arrested.
See http://www.nytimes.com/2010/12/07/business/07borker.html?hpw


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